Thailand 4.0 is a policy vision of Thailand’s economic development or a model of the government’s economic development under the administration of Gen Prayut Chan-o-cha, Prime Minister and Head of the National Council for Peace and Order (NCPO). The Prime Minister has managed the country with the vision of stability, prosperity and sustainability to achieve the key reform missions to adjust, organize and align directions and create the country’s development guidelines to cope with new, rapidly changing opportunities and threats in the 21st century.
To ensure effective results, Thailand needs development in terms of academics, creativity, innovation, science, technology and research and development for further improvement of target technology and industry groups. Right now, Digital Startup is a hot trend because it emphasizes applying digital technology to business operations in order to create products and services that integrate innovative creation and business operation; encourages small and medium enterprises to drive the country’s economic system; and creates ample digital human resources for the country's development for the future.
Digital Economy Promotion Agency (DEPA) realizes the importance of creating more understanding of digital businesses among the new generation and the general public and for potential support and enhancement to prepare and create competent personnel for the industry and also Digital Entrepreneurship according to the government’s economic development policy. This will help encourage the growth of Thai entrepreneurs and their success in the business.
Mr. Meetham Naranong, acting specialist for deputy director of DEPA, said that right now, digital has played an important role in various aspects, including agriculture, food, health, medicine, robotics, finance, education, design and tourism, but Thailand still lacks personnel and professionals for digital development. Therefore, DEPA, as a main agency that promotes the digital industry, has become the Digital Startup Promotion and Development Center. It has initiated Digital Startup Project to create inspiration, develop potential and stimulate creativity to develop creative, practical works and further upgrade business operations. Digital Startup is a project that emphasizes promoting innovative work creation to become Digital Entrepreneurship.
Digital Startup Project searches for competent persons who have smart, interesting ideas that can be further developed into a commercial business. It welcomes more than 500 participating teams from all regions. DEPA has selected 40 finalist teams for Level Up Camp which will extensively enhance their potential under the supervision of mentors and prepare for the next round of competition. The 10 finalist teams will have a chance to join an internship program at leading international companies or organizations. The activity is also aimed at stimulating creativity which has practical application.
However, DEPA gives a chance to the defeated teams to join the competition again because some startups have interesting ideas but lack presentation skills and profound understanding in the target industry, making their works fail to serve the industry’s purpose. DEPA has solved these problems proactively by providing university students with instructions on each industry’s operations and training programs on rapidly changing technologies for more understanding in each industry’s characteristics and future development.