These days, digital technology has a major role in our daily lives. The business challenges include the use of digital technology suitable to the product or service, access to the target groups of customers online, etc. It requires the vast adjustment of enterprises. As a result, organizations must change the work process of their personnel, which is the most difficult part of digital transformation. However, if an organization chooses not to change, it will soon blindly operate its business.
PwC Consulting (Thailand) Co., Ltd. is a company that provides auditing services. It provides tax and business consultation at a global level. PwC Consulting believes that the digital transition via the IT business platform comprises 4 factors:
1. IT companies should serve as coaches for businesses : In the future, IT work in an organization, or any work related to technology, will change from a supporting unit to a quasi-supervising unit which will provide consultation and advice to executives regarding IT investment strategies. It will also assess the market condition and adopt technology and innovation to increase business value.
2. Organizations need to change the work process to be more flexible : An enterprise needs to change its IT operation process to be speedy, but still maintain quality, safety, and watertight control. Moreover, the IT operation process must be responsive to demands of the organization, employees, customers, trading partners and other interested persons.
3. The structural connection for united organizations : The new IT structure must link all endpoints together. Users must be able to access the data anywhere anytime through a communication device or mode in real time.
4. Professional service: IT service needs to adjust its role to be like a business consultant. Organizations require personnel with holistic skills, including digital skills, business administration capacity, marketing knowledge, etc. In addition, personnel need to be able to analyze and assess the impacts prior to making a business decision.
Chief Information Officer (CIO) must be able to make the highest executive realize the digital significance, help the organization to efficiently set up a strategy and respond to the market demands. Additionally, CIO should closely cooperate with all executives in the organization, including CMO, for higher organizational competitiveness.