Ministry of Digital Economy and Society and DEPA join force with partner of Manchester United to promote Thai SMEs products overseas

Date: 13/05/2017 | Center

Digital Economy Promotion Agency under supervision of Ministry of Digital Economy and Society (DE) organizes a signing ceremony of Letter of Intent between Aladdin Group (Exclusive global online marketplace partner of Manchester United) and Digital Economy Promotion Agency (DEPA). The ceremony is also witnessed by legendary representatives of Manchester United Football Club such as Bryan Robson and Mikael Silvestre. The parties aim to promote Thailand’s SMEs products overseas via Online Marketplace at Aladdinstreet.com which has customer base worldwide and also more than 659 million fans of Manchester United globally. It marks a new revolution of e-commerce industry which will help stimulate Thailand’s digital economy.

Dr. Phansak Siriratchataphong, Assistant Minister of Digital Economy and Society, said after presiding over the signing ceremony of  Letter of Intent between Aladdin Group and Digital Economy Promotion Agency (DEPA) that this cooperation is the latest revolution of Thailand’s e-commerce industry because it is an outstanding online business cooperation from Aladdin Group, the word’s large e-commerce company which provides both B2B (Business-to-Business) and B2C (Business-to-Customer) via Online Marketplace of Aladdinstreet.com and smartphone applications. The company has the operating office in 30 countries worldwide, covering up to 4 billion potential customers. In addition, Aladdin Group is an exclusive online marketing partner of Manchester United F.C., which has many fans all over the world. This will help Thailand’s SMEs products to penetrate global markets more easily and stimulate Thailand’s digital economy.

Dr. Nuttapon Nimmanphatcharin, DEPA director, said Aladdin Group plans to launch an online platform in Thailand by the third quarter which will enable Thai consumers to access and purchase premium quality products from all over the world via Aladdinstreet.com. Meanwhile, Thai SMEs will gain benefits from using the world-class platform, Aladdinstreet.com, for cross-border trade. The cooperation will also create more brand recognition for Thai products as Aladdin Group is an exclusive partner of Manchester United, the world’s largest football club which is very famous and successful and has more than 659 million fans worldwide, including 325 million people in Asia and 19.5 million people in Thailand.

Dato’ Sri Desmond, co-founder of and president of Aladdin Group, said the cooperation between DEPA under supervision of Ministry of Digital Economy and Society and Aladdin Group is a prestige and the company is confident that its close cooperation with Thailand will be a major drive for digital economy growth in ASEAN and all over the world. It is also the latest revolution of Thailand’s e-commerce industry based on an outstanding online business platform.

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