Marketing promotion and digital content project to drive digital economy

การตลาดของธุรกิจ Digital Content เป็นการตลาดยุคใหม่ ที่ต้องรู้เท่าทันพฤติกรรมผู้บริโภค และการเปลี่ยนแปลงของเทคโนโลยีที่รวดเร็ว

Objectives of the project

  1. Tp promote intellectual properties
  2. To promote and accept co-production
  3. To promote marketing opportunities of digital content and to develop products in line with the market’s needs
  4. To support the area for showcasing the potential of the industry, to add value through business negotiations, and to create a local and international partnership network
    The project has carried out marketing-promoting and digital content activities to drive digital economy as follows;
    Local marketing-promoting activities include;
    1.       Bangkok International Digital Content Festival 2016
    2.       Northern Digital Content Thailand Heritage
    3.       Northeastern Digital Content Thailand Heritage
    Marketing-promoting activities under the Outbound Marketing concept in foreign countries (ASEAN, APEC, EU, US)
    1.       Game Connection
    2.       China International Cartoon & Game Expo 2016 (CCG Expo)
    3.       Asian Animation Summit 2016